Private Label Bourbon
Bourbon is one of the most sought-after spirits today — and now, you can create one that’s uniquely yours. SoLu Estate Distillery offers an exclusive opportunity to work one-on-one with our Bourbon Expert to craft a handcrafted bourbon from the barrel, finished with a fully customized front and back label featuring your logo, message, or branding.
The Bourbon Blending Experience
Gather your friends, clients, or associates who love bourbon and meet at SoLu Estate, or we can bring the experience to your home, office, or private venue.
Our resident Bourbon Expert, Dale Rajchel, will guide you through the art, science, and chemistry behind bourbon while helping you shape the final spirit based on your personal taste preferences.
Corporate & Business
Weddings & Events
Parties & Gifts
Private Brands
It starts with you.
Select your barrel
Drinks are on us as you sample bourbons from our premium barrels with Dale Rajchel. This is a great group activity, so feel free to bring your friends and colleagues.
Proof your barrel
Drop by drop, we will begin at full proof and work our way down until you find the flavor notes you’re looking for. We’ll send a sample home with you that includes the barrel details and desired final proof.
Design your custom label
Share your design and messaging concepts, then we’ll send them to our graphic designer. We will provide a version of your label that you can revise until you are fully satisfied. Dale can work with you to write a flavor description and make sure it is cohesive with your branding and flavor.
Final Process
After you sign off on your design, we will get government approval and registration of your label. We will then conduct one last quality check to confirm the correct proof and flavor profile of your bourbon.
Lastly, we will bottle, label and box your bourbon for delivery.
Kick back and Enjoy.
The Bourbon Blending Experience
You’ll work with Dale using professional tools such as calibrated cylinders and alcohol meters and most importantly, your own palate.
You’ll have the opportunity to select:
• A single barrel bourbon, or
• A blend of two or three barrels for a signature flavor profile
Dale will begin by tasting bourbons at barrel strength, then gradually bring the proof down until the tasting notes are optimized and the bourbon becomes perfectly balanced, smooth, and memorable.
Your Whiskey Expert Dale Rajchel Dale has been a connoisseur of bourbon for decades. His passion has taken him all over the world sampling and purchasing bottles from hundreds of distilleries. His knowledge and palate for bourbon are at the top of the industry.
“It would be my pleasure to work with you and your colleagues to select a premium bourbon, proofed perfectly for your tastes, and help to create your custom label. All of our barrels are pre-selected by me personally, from premium 5 ½ to 8-year-old bourbons. I hope to taste them with you soon!” - Dale
A Corporate Gift They'll Never Forget
Your private label bourbon becomes a powerful and distinctive gift ideal for:
• Executive and client gifting
• Company promotions
• Fundraisers and special events
• Bourbon clubs
• Weddings, anniversaries, birthdays, or personal collections
There’s nothing like offering a bottle of bourbon with your name and message on it, crafted specifically for your group.
Prefer a smaller run? We also offer pre-selected single barrels and specialty blends that are already bottled and “Perfectly Proofed” for maximum flavor and incredible smoothness.
You still get the same custom label experience and we’ll typically have multiple flavor profiles
available for you to sample and choose from.